OBJECTIVE: Create a high-impact campaign for Sircle Club’s biggest giveaway yet, centered around a Golden Ticket offering the ultimate prize: stays for life. The campaign spanned social, email, and real-world activations across Sircle Collection’s hotel brands. I developed the visual direction and designed the campaign assets, including a large-scale Golden Ticket sent to ambassadors across our cities to create a tangible, shareable moment around the giveaway.