The goal of this branding was to elevate the Newsette from a standard newsletter to a vibrant editorial experience while maintaining a modern and cool vibe. By drawing inspiration from iconic editorial magazines like Allure, Bustle, and Vogue, I aimed to infuse the headers with that same dynamic feel. The use of bold color blocking with retro yet contemporary color palettes was essential to achieving this vision.

As an art director, my mission is to ensure that my client’s brand stands out distinctly in a crowded market. I steer clear of merely copying ideas from Pinterest; instead, I embrace the creative journey—experimenting with various concepts until a unique solution evolves from a blank page. This hands-on approach allows for a distinctive and memorable branding experience that encapsulates my client's identity beautifully.